The Ironic Boat and Tote

I never get tired of looking at pictures of L.L.Bean’s iconic Boat and Tote. I take notice when I see them out in public. When I’m home, I conduct my search for vintage and one-of-a-kind totes via the #boatandtote Instagram feed. (Apparently, they are a hot commodity in Japan.) But these days, I’ve been gravitating to another hashtag. Scrolling through the #ironicboatandtote feed has proven therapeutic. I don’t believe in trends, but there’s a way to turn this one classic.

Although Air-Mail-writer Gracie Wiener wasn’t the first person to have her Boat and Totes monogrammed with text other than her name, she has made the trend viral. I wouldn’t be so bold as to emblazon The Heiress or PRADA on a timeless accessory, but I don’t see anything wrong with requesting a non-name monogram that is equally as timeless. The text should be carefully selected. Does this monogram have personal meaning? Will I tote it around next year? What about the year after? Is it crass? (A winning answer key: yes; yes; yes; no.)

Opting again for the Editrix monogram, I finally purchased the L.L.Bean medium Boat and Tote with long handles. You may recall that I had my eyes on it in April 2021. This is my second Boat and Tote with this monogram (the extra-large tote being the first). I have a few other classic monograms in mind, but this one means the most.

Works Sighted

L.L.Bean medium Boat and Tote with long handles

The Bigger Carry-On by AWAY

Further Reading

The Boat and Tote and Me (Air Mail)

A Preppy Staple Got an Ironic Makeover This Summer (Vogue)

The Rise of the Ironic Boat and Tote (Harper’s Bazaar)

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