Although I can’t recall when I first became acquainted with Neely & Chloe, I remember that it was the mini lady bag that sold me. It reminded me of the Mark Cross overnight case that Lisa Carol Fremont (played by Grace Kelly) carries in Rear Window (1954). The lady bag and the overnight case differ in size and price, but they both embody the same classic spirit.
Sisters Neely and Chloe Burch established their brand in 2015. One of the founders stated the following in a behind-the-scenes video: “The product should be more about you than it is about us. That’s why the logos are all on the inside of the bag.” In a society ruled by consumerism and fast fashion, it takes some effort on the part of the consumer to seek out designers with this mindset. The products in this edit speak for themselves:
ring tab // Home sweet home.
Get to Know Neely & Chloe Burch, the Sister’s Behind the Chic & Affordable Accessories Line (Making it in Manhattan)
Tory Burch’s nieces have a collection of cool handbags that won’t break the millennial wallet (The Philadelphia Inquirer)